Podcasts are what blogs were at the turn of the millennium. With more than 155 million people tuning into a podcast every week, their rising popularity is evident – and high-end brands are jumping onboard with luxury podcasts.
From Dior to Gucci, fashion fiends can get their fix of designer news easier than ever before.
While the concept of isn’t new, luxury podcasts offer a deeper connection between the brand and the listener while reaching an enormous amount of people.
"Podcasts tell a longer more intimate story and … have the ability to connect with guests on a very personal level," Kate Oldham, the Senior Vice President and General Manager of beauty, jewellery and home at Saks, told Business of Fashion.
Chanel was one of the earliest pioneers for the luxury industry when it launched its 3.55 CHANEL podcast in 2017, while Dior is one of the latest to join the trend.
Spotlighting creative employees, brand ambassadors and establishing their own narrative with their audience, the plethora of luxury podcasts are seemingly endless.
Leading luxury podcasts
One of the newest luxury podcasts to join the ever-growing collection of audio offerings is Dior Untold and Dior Talks.
Introducing a different figure who has shaped the Maison’s creative direction, each episode delves into a world of culture and art.
"Each series examines a particular theme, with topics as varying as feminist art, styling and the environment, as well as informative discussions on the heritage of the House itself," Dior states.
Sharing stories from the visionaries who helped shape Cartier, the luxury jeweller’s podcast Cartier Confidential aims to inspire listeners.
In short, bite-sized episodes, Cartier explores the world of travel, bringing together the entrancing journeys that formed the Maison.
From Cartier’s Women’s Initiative to discussing the heritage behind the iconic La Panthère, the range of topics are many and varied.
Gucci Creative Director Alessandro Michele gives listeners a rare insight into the vision of the century-old Maison.
From environmentalist David de Rothschild and Gucci Osteria da Massimo Bottura Chef de Cuisine Karime López to Gucci CEO Marco Bizzarri, the variety of engaging conversations offers something for everyone.
With 31 current episodes of candid conversations during the Gucci Podcast running anywhere from a few minutes to an hour, the content is bountiful.
A world of silk counters, leather workshops and window displays are all explored throughout Hermès’s podcast series Le Monde d’Hermès.
Launched in 2019, the podcast gives listeners a rare look at how the French luxury brand operates.
"Some of the house’s key figures recount their wildest dreams," Hermès states. "Whether uptopian, whimsical or human, they all share a certain vision of their work."
The French brand has curated a collection of luxury podcasts with a range of episodes suiting each themed series.
Whether it’s a series hosted at the opera at Palais Garnier, a collection of discussions recorded live at the Chanel flagship boutique in Seoul or conversations with some of the brand’s most iconic visionaries including Karl Lagerfeld, it’s the perfect peek behind the doors of the iconic fashion industry.
Feature image: Hermès, Dior and Chanel websites.