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Paolo Albertoni

CEO of De’Longhi Paolo Albertoni on how De’Longhi has become synonymous with premium coffee and kitchen products thanks to an innovative approach.

Originality and design have driven De’Longhi over the past decade as the premium Italian brand has energised the Australian market.

The CEO Magazine sat down with Paolo Albertoni, CEO of De’Longhi Australia, to discuss the company’'s electrifying evolution.

“"I have been working with the De’Longhi Group since 1997. I started as sales director for the Swiss, Spanish, and Portuguese markets. I then became the commercial director for North America, South America, and the UK region. Then the opportunity came up to come and lead the Australian and New Zealand markets. At the time I came here, we still had a distributor and the De’Longhi Group had a 49-per-cent stake in the distributor. After one year, the decision was made to take over the distribution of our products in Australia and New Zealand, so we set up two De’Longhi Group fully owned subsidiaries: De’Longhi Australia and De’Longhi New Zealand.

"The journey since I arrived in Australia has been really amazing for me personally, as well as for the company. When I arrived, I found that the brand was already very well positioned as a European premium brand, offering the right combination of style and performance. However, it was still a very niche brand.”"

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