Martin Lee

Maxeda DIY Group is a market-leading DIY retailer that operates more than 370 stores across the Benelux with 6,000 employees under its banner. Every week, the company welcomes one million customers, helping them to build the best and create the home of their desires. As a retailer of the leading brands in home improvement, some of which are owned by Maxeda, the company has a continued focus on improving product ranges, both through better sourcing and improving its own brands.

At Maxeda, the overriding goal was, is, and will be to build better businesses. It symbolises universal direction, ambitions, and corporate culture throughout the organisation. This means Maxeda aims to add value to all stakeholders including customers, staff, suppliers, shareholders, and the environment.

Over the past seven years, Maxeda’s formats have embarked on new growth strategies across Europe and many have delivered excellent results. Each format has its unique identity. Within Maxeda DIY Group, the company works together as one team to develop winning strategies.?The passion to serve the people who serve Maxeda’s customers is the source of the organisation’s continuing success. At Maxeda DIY Group, this passion for the customers’ needs and desires is the driving force of the business.

Maxeda’s mission is to help and inspire people to create the home of their desires. The company wants to help and inspire people to maintain, enjoy, decorate, renovate, and construct their homes. Each of the organisation’s formats is customer focused, concentrating on market positioning and customer experience.