Carsten Friis
Carsten Friis explains how a forward-thinking strategy steered Dansani through the global financial crisis and positioned it in the European market.
Strong strategy and an influx of new energy into the management team have seen Dansani reach new heights in the last few years. As the company prepares to enter and expand into new markets, Dansanis longstanding experience and knowledge will form the foundations of its success.
The company first entered the European marketplace in 1983. Since that time, Dansani has focused on being among the world's best suppliers of quality bathroom furniture. The companys workforce of more than 200 employees consists of a variety of highly specialised professionals who understand what it takes to develop, manufacture, and market high-quality Danish design.
With headquarters in southern Denmark and production facilities spanning an area of 20,000 square metres, Dansani has a range of bathroom-loving retailers and consumers all over Europe. As an international group, Dansani has a variety of subsidiaries and is represented in more than 20 countries.
Carsten Friis, CEO of Dansani, took the reins in 2008, just 30 days before the Global Financial Crisis swept across Europe. He took what some people would consider a risk, and invested in increasing stock, allowing the company to be able to continue their high level of customer service and short delivery times. At the end of the GFC, Dansani had increased its turnover and successfully survived the crisis.