Boris Lennerhov
Boris Lennerhov discusses how Gekås unique proposition and approach has differentiated the superstore from its competitors for decades.
As the largest department store in Scandinavia, Gekås is reinvigorating the traditional supermarket model and making its store a destination for customers. Each year, Gekås sees approximately 4.5 million shoppers come through its doors. With the average customer travelling 150 kilometres to visit the store, Gekås bought a camping ground in 2000, and later built a shopping motel to accommodate its eager customers.
Boris Lennerhov is the Managing Director of Gekås, and has sparked a number of innovative strategies for the superstore. With the superstore incorporating forward-thinking strategies and a simple word-of-mouth approach to marketing, Gekås is re-energising the retail market.
I was headhunted, and the first few times I was approached I declined. However, the third time I met the owners of the company. There used to be five and now theres two, so I met them and I understood what they were trying to do said Gekås.