John Roca
John Roca has a vision to dispel myths about car salesmen and make Sydney City Toyota and Sydney City Lexus the best in the industry for customer service.
As a young adult, John Roca was mad about rugby league and cars. That, he says, is where it all started. Now the dealer principal and co-owner of Sydney City Toyota and Sydney City Lexus, he credits his start in the industry to his sporting culture and background.
Basically, as a school leaver I was a promising rugby league player, and one of our sponsors [of the team] happened to be a very prominent motor group, John explains, and I chose to join them as an employee to support the sport that I was playing. Long story short, I did my first stint and stayed in the car industry ever since and worked my way up from a trainee sales position through to where I am today.
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