Amelie Söderberg
Amelie Söderberg discusses the values that are core to Swedish clothing brand Filippa K style, quality, simplicity and sustainability.
Filippa K brings sophistication and minimalism to contemporary fashion with its classic and eminent designs. The label has built a successful business based on a model that includes strong principles and making sure the product is always at the forefront of its operations. Filippa K offers a style rather than a trend, creating timeless pieces and wardrobe favourites that can be enjoyed for more than one season.
Filippa K was founded in 1993 by Filippa Knutsson who had designed a small line of tight stretch jeans and distributed them throughout selected retailers in Sweden. As popularity grew, basic styles of knits and jerseys were added to the collection and by 1997 the first two Filippa K stores were opened in Stockholm, Sweden, and Oslo, Norway. One year later, a mens collection was launched and then a third store was opened in Copenhagen, Denmark. In the early 2000s, Filippa K expanded into European markets and then later into Canada and the United States.
Amelie Söderberg took on the role of CEO in November 2013. She studied economics at university and started her career as a buying assistant and sales representative associate for the underwear brand Twilfit. From there she went to NK Cosmetics in 1995 and held the position of product manager for five years. In 2000, she joined RNB Retail and Brands.