Do you dare to help cure childhood cancer?

Courageous leaders are the power, determination and intellect behind every successful organisation in Australia. They navigate uncertainties, seize opportunities and rally their teams to work hard and achieve company goals. This year, in the lead up to CEO Dare to Cure, the Children’s Cancer Institute is asking these influential CEOs and business leaders just one question: Do you dare to help cure childhood cancer?

CEO Dare to Cure is one of the Institute’s biggest yearly fundraisers. Last year, it raised more than $650,000 and saw participation from nearly 100 CEOs and business leaders. This year, that goal has been raised to $700,000.

To date, more than 100 brave leaders, including Steadfast Group Managing Director and CEO Robert Kelly, Carlton & United Breweries CEO Peter Filipovic, Traffik CEO James Neale, and Black Diamondz Property Concierge CEO Monika Tu have registered for the CEO Dare to Cure event slated for Friday 23 October.

"It’s a fantastic cause, and I want it to become a must-do event on business leaders’ calendars. More CEOs equals more money and that means a better chance to help put an end to childhood cancer." The CEO Magazine Founder Chris Dutton

These leaders will be stepping way outside of their comfort zones, taking on dares ranging from soaking in a freezing cold athlete’s ice bath to walking on glass and fire, and even shaving off their eyebrows. However, no matter how daring these challenges are, it’s nothing compared to what children with cancer face every day.

2020 Dare line-up:

1. Athlete’s ice bath
2. Snake bath
3. The BIG shave
4. Walking on fire and glass
5. Mystery box/bug challenge
6. Extreme fitness challenge

Check out the event video below:

"It’s a fantastic cause, and I want it to become a must-do event on business leaders’ calendars. More CEOs equals more money and that means a better chance to help put an end to childhood cancer," says The CEO Magazine‘s Founder Chris Dutton.

The funds raised will go directly to supporting the Institute’s lifesaving research, helping sick kids like Ava survive childhood cancer.

One day, Ava was a happy and healthy 18-month-old, and the next, she was receiving treatment for acute lymphoblastic leukaemia. Unfortunately, her journey with cancer was only just beginning.

Ava ended up battling cancer twice. But today, five years after a bone marrow transplant, she is absolutely thriving and will soon be turning 10.

"Before Ava was diagnosed, I never even knew kids could get cancer – that’s the bubble I was living in," says Ava’s mum, Kirsty. "To realise that kids are getting diagnosed with cancer every single week… We really need to do something."

As a parent, knowing researchers are working hard to develop better treatments brings peace of mind. "I really hope they can make treatment less and less invasive, so parents and families don’t have to go through everything we did," she says.

With the support of Australia’s most compassionately daring CEOs and business leaders like you, this hope can become a reality sooner rather than later. Join the cause to help cure children’s cancer by registering today. Your ‘hairy’ sacrifice could save a life.

You can also support by either sponsoring one of the CEOs or Business Leaders that have registered- click here or you can make a general donation to the event here.

Note – The Children’s Cancer Institute will be adhering to all COVID guidelines at the event to keep everyone safe.