Social media strategy is exactly like dating

It’s no secret that the world of dating is a fickle one. If finding an appropriate suitor isn’t difficult enough, we then face the arduous task of navigating a labyrinth of intricacies and subtleties, not to mention mind games, in pursuit of our suitor’s affection. Couple this with the fact that we compete with a harem of other suitors and you have one hell of a bumpy road.

The rules and etiquette dictating how we approach and survive the dating game can be applied to nearly all aspects of social media strategy. From finding and wooing a suitor to maintaining their interest, a brand must use the same tools to tap into emotion and affection to be truly successful.

The rules and etiquette dictating how we approach and survive the dating game can be applied to nearly all aspects of social media strategy.

There are seven dating rules that can be directly applied to and maximised in your brand’s social media strategy.

1. Know your conquest

Falling in love is no extraordinary coincidence. Connections are made when we enjoy the same interests, share mutual goals, and when we understand each other’s way of thinking. If you don’t understand who your consumers really are, then you’re likely targeting suitors with nothing in common, and you can rest assured they won’t stick around after the first date. Knowing and understanding your brand’s key audience means that you can tailor your online activity, including what networks you use, your content strategy, and your tone of voice directly to your audience.

2. Take it easy, Romeo

Ask any woman what the not-so-silent slayer of budding relationships is and they’ll probably describe something of a stage-five clinger. Similarly, brands that act desperate, come on too strong, or flood feeds with meaningless content almost always see their relationships endure a grisly demise. So don’t rush in, never try to hit it out of the park on the first date, and always remember: relationships don’t happen overnight.

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