How to become an industry influencer

Becoming a successful influencer takes time and a strong dedication to serving others. Being a CEO does not automatically mean you are an industry influencer.

An influencer is someone who is a recognised expert; someone who others in their industry look to for advice, knowledge and opinions.

Being an industry influencer can offer many rewards both personally and professionally. Whether it’s for promotional purposes, growing your business or establishing a reputable brand as an expert in your industry, you’ll find doors open to new opportunities as well as a deeper sense of connection with your peers.

Here are 4 tips for growing your influence in your industry

1. What is your ‘why’?

   Ask yourself why you want to be considered an influencer in your industry. If your motivation is purely to get sales, then your audience will quickly see through this. Sales and business growth can of course be a driver, but there needs to be a deeper purpose behind this.

   It could be a desire to connect with your peers more meaningfully; or simply a desire to share your knowledge so others can benefit from your insights.

2. Be authentic

   The idea of putting yourself forward can be incredibly uncomfortable and confronting. Letting self-doubt creep in: ‘Do I know enough? Am I really an expert?’ — can hold us back. But we need to shake off those self-limiting beliefs and embrace authenticity.

   We all have stories, experiences and knowledge that are unique and can help others in some way. By sharing your knowledge and experiences, you will be able to connect and inspire others. You can even positively influence their future decisions.

3. Find your niche

   Sharing useful and interesting information can be a powerful tool in building a positive reputation and solid credibility. But don’t try to be the expert on everything in your industry. Find a targeted, focused niche in which to specialise.

   People need to know your name and your face — and associate it with that niche. Use your own experiences in your industry and do some thinking about who you are, what you stand for and the value you offer.

4. Be of service to others

   Being an influencer in your industry isn’t about you — it’s actually about the people you want to influence. Put them first.

   Share something that is of value to them, whether this is your IP, time or expertise. For instance, if you’ve attended a large industry event overseas, share your observations and learnings from your trip.

Today, it takes more than being a leader to stand out from the crowd. People want to know what you have to offer, but they don’t necessarily want you to sell to them.

It has now become all about your personal brand, what you stand for and how you are perceived. Becoming an industry influencer is an effective way of raising your profile in a way that enhances your reputation and credibility.