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How to keep antifragility at the center of your business

In today’s dynamic world, resilience alone isn’t enough for organizations to thrive.

Antifragility, a concept popularized by author Nassim Nicholas Taleb, goes beyond simply withstanding adversity; it involves growing stronger through it.

Reflecting on my journey leading Back In Motion – Australia’s largest physiotherapy franchise – it became clear that fostering antifragility within a workforce helps organizations navigate and grow through turbulence, unpredictability and adversity.

This approach not only safeguards against setbacks but also positions organizations to leverage challenges as catalysts for growth.

How to pursue antifragility

Here are six things I have learned in the pursuit of my own antifragility.


1. Encouraging innovation during times of crisis

At the core of antifragility is a mindset that views challenges as opportunities to innovate.

During the global financial crisis (GFC), our organization, like many, faced severe constraints. We introduced the Accelerate Internship and Graduate Program, an initiative focused on mentoring new physiotherapists and equipping them with practical skills before they even entered the workforce.

This program not only provided a steady pipeline of talent for our expanding business but also reinforced a culture of learning and adaptation​.

The innovation sparked during the GFC had far-reaching effects on our business. By creating a supportive learning environment, our workforce became adaptable and engaged, better prepared to tackle challenges creatively.

Leadership literature highlights that organizations encouraging innovation during crises are more likely to develop resilient, adaptive teams that view problems as potential breakthroughs rather than setbacks​.


2. Reducing complacency through an antifragile culture

An antifragile organization is one that actively avoids complacency. Reflecting on my own experiences, I realized that while success often breeds comfort, complacency is a hidden threat to growth.

Our internal mantra, inspired by an old Nike poster – ‘The way you stay number one, is to train like you are number two’ – drove us to cultivate a diligent and hardworking culture, even during prosperous times​.

An antifragile organization is one that actively avoids complacency.

An anti-complacent culture urges employees to be proactive, develop new skills and continually seek improvement. CEOs recognize the importance of challenging employees to grow; the absence of challenges can lead to stagnation and erode morale.

Antifragility, thus, calls for organizations to foster environments where employees are encouraged to push boundaries, setting a standard of continuous improvement​.


3. Building trust and cohesion in times of difficulty

An antifragile workforce requires deep-rooted trust and cohesion, especially when facing adversities.

For example, when our payroll model sparked significant internal controversy, causing friction within our workforce, I chose to address the issue with transparency. I openly discussed the challenges of balancing financial sustainability with fair compensation, a difficult but essential conversation​.

This transparency helped to foster trust, a cornerstone of antifragility. By openly acknowledging challenges and involving employees in decision-making, leaders can create a more resilient and cohesive culture.

Studies in HR literature consistently show that organizations valuing transparency and trust have higher employee engagement, lower turnover and greater collective resilience​.


4. Developing a culture of support and community

During the COVID-19 pandemic, our team witnessed a time of incredible pressure. To manage, I launched a series of interactive workshops called Practice Impact, where I invited open discussions about handling crisis-related challenges, ethical dilemmas and growth strategies.

These workshops weren’t simply webinars; they encouraged real-time participation, debate and collaboration​.

Antifragile organizations often have a foundation of strong interpersonal relationships and peer support, encouraging employees to see their colleagues not just as coworkers but as allies.

This engagement fostered a culture of support, as team members shared experiences, insights and challenges, uniting through shared vulnerability. Antifragile organizations often have a foundation of strong interpersonal relationships and peer support, encouraging employees to see their colleagues not just as coworkers but as allies.

Research shows that social support in the workplace is a key factor in building resilience and commitment, ultimately contributing to a workforce that can adapt and grow from crises.


5. Embracing failure as a learning opportunity

A vital aspect of antifragility is an organization’s relationship with failure. Instead of viewing failure as an endpoint, antifragile organizations see it as a valuable learning opportunity.

At Back In Motion, we encouraged employees to experiment and even risk failure within calculated bounds. Over time, we witnessed how a culture that wasn’t afraid of mistakes fostered creativity and innovation​.

This perspective aligns with findings in many leadership studies, which show that organizations supporting a ‘fail forward’ mentality often cultivate more innovative teams.

By encouraging employees to view failures as learning experiences, leaders can harness setbacks to drive growth. In this way, failure becomes a stepping stone for development rather than an obstacle.


6. Practicing flexibility and adaptability in organizational structure

To create a truly antifragile workforce, organizational structures themselves must be adaptable. Our ONEteam model, which eliminated formal job titles and encouraged role fluidity, allowed our team to adapt to various challenges with a newfound sense of ownership.

This shift empowered employees to explore different roles, take calculated risks and contribute creatively to our growth strategy​.

An antifragile organization benefits from structures that are not only resilient but adaptable, facilitating seamless pivots in response to external or internal challenges.

HR experts emphasize that traditional hierarchies often hinder adaptability, whereas flatter and more flexible structures enable teams to react quickly to changing conditions.

An antifragile organization benefits from structures that are not only resilient but adaptable, facilitating seamless pivots in response to external or internal challenges.

From resilience to antifragility

Building an antifragile workforce means preparing an organization not only to endure adversity but to emerge stronger from it. This requires a proactive approach – one that encourages continuous learning, values transparent communication and embraces flexibility.

By fostering these qualities, CEOs can develop teams that not only survive but also thrive in uncertain times.

Embracing antifragility isn’t about eliminating challenges; it’s about leveraging them for growth. As organizations face increasingly unpredictable environments, those that prioritize antifragility will find themselves positioned for sustained success, strengthened by a workforce that welcomes challenges as pathways to greater resilience and innovation.

Opinions expressed by The CEO Magazine contributors are their own.
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