Tracy Sheen

Tracy Sheen is a leading voice in Australia’s AI and digital transformation space. She is the author of the award-winning ‘The End of Technophobia’ and 2025 release ‘AI & U: Reimagine Business’, written to help leaders confidently navigate the rapidly changing AI landscape. With a background spanning mobile tech, digital marketing and major telco innovation, Tracy brings over three decades of experience into her work with businesses, boards and governments. Through her consultancy, she supports organizations in embedding AI safely and strategically. For more information, visit www.tracysheen.com